Brand building is never easy when you are a start-up. There will be challenges along the way which are generally not faced by big and established players of the industry. To build a brand when there is a lack of resources can be tough as budget and time are two of major factors that help businesses stay afloat in the market. However, being a start-up does not mean you have low expectations as you can take the situation as a challenge and go about the task with more intensity. The key will be to set an identity, maintain the goodwill and use inexpensive campaigns that your audience can relate easily.
Here are some inexpensive brand building plans for startups –
1. Choose a memorable business name
Everything starts with a name. It matters a lot when it comes to branding. If you get that right, it will help convey your brand message easily and conveniently without having to invest a lot of money in this regard. Having an easy and memorable name for your business is a good strategy as it helps you make a good first impression on the target audience. The name of your business will play a big role in how and what people are going to think about that.
2. Know your audience
It all starts with knowing your audience. If you know who and what your audience is, it then becomes quite easy to devise a strategy of engagement. From knowing the demographic data to values, preferences and motivations, you need to dip deep to understand the audience at a deeper level. You can take help of surveys or conduct focus group discussions to understand the audience and their needs better. All your brand building effort will material only when you know the type of audience you are meant to cater to.
3. Establish clear brand values
Only authentic brands go on to linger in the mind and conscience of audience. Those that know how to genuinely connect with their target audience are always seen more trustworthy than the rest. You need to establish clear brand values on the foundation of meaningful relationships with customers. Similarly, startups must ensure that their brand voice is consistent with a personable tone of voice through all marketing collaterals and digital platforms. Plus, you have to meet every customer’s concerns in the best way possible to build brand.
4. Develop a visual identity
Visuals have a huge role to play in branding. If you’re able to develop a strong visual identity in the market, customers will find you more trustworthy and its effect will be felt over time. From choosing the right colours to getting the typography right, some subtle changes to brand identity can help your business go a long way in catching the attention of the audience and staying cherished in their mind. The colour of your logo can invoke strong reaction in the audience and the selection of typography can give away your sense of traditional values.
Social media presence is now one of most significant aspects for brand building. Most businesses are leveraging social networks to great effect to reach out to the relevant audience and broaden their appeal cutting across geographies and region. You can choose the platform based on the demographic metrics of the audience and then start customer engagement. Your business profile on social media will help take forward brand’s identity and build trust in the audience.
6. Find a sync between brand’s voice and promotions
Startups would be better served if they take to paid promotions and get through the competition easily that it would. However, the key is to invest in promotions that reflect your brand and trust channels that are most likely to reach to the target audience. It’s also important to align with the social channel that is more aligned with your brand’s voice so that your message can reach the maximum possible target audience.
There has to be a sync between your promotion efforts and brand voices so that customers can relate to everything from your end. You can still to the same strategy even when you business is into chair hire in London and is a start-up.