Promoting a website by investing a few dollars might sound appealing but it is definitely not a sustainable solution. The traffic will also be gone as soon as your paid campaigns come to a close. For the long run, you have to rely on the organic reach. It does take time before showing signs of improved ranking but the strategy has proved its worth over the years. However, there is nothing like free lunch.
To ensure the maximum output through organic reach, you must take note and subsequently follow the below-mentioned tricks:
Don’t compromise on content quality
For many website owners, writing quality content does not make sense. But they fail to understand that not all the people visit your website with the purpose of conversion. In fact, the single most dominating purpose of Google ever since its inception till date remains “to organize the world’s information and make it universally accessible and useful”. So it goes without saying that Google entertains quality content very highly.
However, it is not recommended to write for the sake of writing. Don’t write because you have a list of keywords to adjust in-between. Save your time and resources from publishing the kind of content that does not hold any value or substance for the readers because Google is likely to turn its back to that.
Other than that, superior content plays a key role in reputation building as well. Your website represents your business and you communicate through what you write there. How can you commit the blunder of taking it lightly?
Here is the list of some don’ts which you have to avoid before it’s too late:
- Never pay for inbound links
- Don’t publish “copy-paste” or low-quality material
- Don’t write dry as dust. Do add some visuals, colors and other font types to make it look eye-catching
- Write compelling headlines. If the headline misses the mark, all your hard work might as well go down the drain
- Ideally, the standard length of the content is around 1800 words. Although, write-ups ranging between 3000 to 10000 words have the highest share ratio
Social sharing gets better as the word count increases
Start writing guest posts
Against popular belief, smart marketers believe that guest posts are not dead. While guest blogging for purely inbound links might not be as effective. However, guest blogging is still a viable tactic to accumulate traffic.
Following are some key points to remember while writing guest posts:
- Roam around to find out websites having a similar niche as yours. You have to find the audience which is relevant to your product or services. There is no use of telling the benefits of your products to those who don’t want to buy them in the first place
- Secondly, don’t give in for non-popular websites. Your traffic will have more value if it is directly coming from authoritative websites
- Keep turning back to find feedback. If there are any queries, make sure to answer them as convincingly as possible. Your goal should be to convert their visitors into your own visitors
- On average guest bloggers post 6.6 articles per month. Make sure you don’t fall too short of this target
Quoting the latest survey, nearly 3.5 billion people are actively using social media. That’s a staggering number. If you are deprived of social media accounts, well the next you should do after reading this blog is to make accounts on every potential social media channel. It includes platforms like Facebook, Twitter, LinkedIn and suchlike.
Share your articles on social media and don’t forget to incorporate a high-quality picture. It increases your chances of getting more clicks and social sharing.
Long-tail words should dominate your keywords strategy
By and large, the competition is upon famous keywords. Only a small proportion of people are after those low-hanging fruits. We know them as long-tail keywords. Long-tail keywords are not as popular among marketers as they are among the common public.
Nearly 50 percent of the Google queries are four words or longer. Some business heavyweights have been around forever. You simply can’t knockout them depending on mere popular keywords. In a nutshell, focus on keywords which are more specific to your own products. Don’t just succumb to competition.
The usage of long-tail keywords is likely to increase as voice searches are becoming more common with every passing day. As shown in the picture, 50 percent of all the searches will be voice searches by 2020.
Use metrics to track your performance
Tools like Google Analytics are very important to keep a constant eye upon the performance of your website. Using analytics, you will be acquainted with every single detail related to the website. That way, you can notice the weak and strong points and deal with them accordingly.
There are other tools like speedmoniter.io which is quite handy to examine the speed of your webpages.