WhatsApp API Integration Services for Business Enterprises

WhatsApp API

Send notifications, carry on transactions, and engage in interactive communication with users and customers around the globe. WhatsApp has 1.5 billion users throughout the world with the count increasing with each passing day. 

WhatsApp Business is an app developed for business enterprises to stay in touch with customers and expand the customer base by venturing into untapped markets. Brand loyalty, customer retention, and higher Return on Investment are some of the benefits of using the app. 

Enterprises will need to use an interface to connect to the app to send and receive messages from a web portal instead of a mobile phone. Many companies provide the API integration services to enterprises and facilitate in gaining early access with the app. The platform provided by the companies is usually based on the cloud to make it easier to access it from any location. The WhatsApp cloud provider services include an interactive dashboard that maintains a record of every message sent, delivered, rejected, received delivery reports, active conversations, and live complaints, etc. 

Apart from the dashboard, the companies offer round the clock technical support to ensure the platform is running without any glitches. 

  • Providing code for pre-approved templates, 
  • Video tutorials on how to use the platform, 
  • Creating and using chatbots to send automated messages, 
  • Automatic re-routing of messages to valid phone numbers, 
  • Automated template conversion,
  • Load balancing,
  • Role-based access control,
  • Vulnerability testing,
  • Data security using two-factor authentication, 
  • Connect with more than 30 communication channels using the same API, etc.

Are some of the services provided by the companies. The cloud managing expertise of these companies makes it easier for enterprises to keep track of messages, orders, and other data. Reliability, scalability, and deployment of cloud services are a part of the process. The services can be used by an enterprise of any size and volume. 

Using the WhatsApp cloud provider services, enterprises can- 

Notify Customers

  • Send notifications using pre-approved templates by including customer details in the variables of the code. 
  • Messages about order bookings, shipping, deliveries, cancellations, rejections, service and payment reminders, etc. can be sent to customers. 

Interact with Users

  • Improving customer service is one of the biggest advantages of using WhatsApp. 
  • The app allows private conversations with end to end encryption. Customers can text the business first and share a complaint or a query. 
  • The interactive features enable customers to share pictures or video of the problem area, thereby making it easier for the support staff to pinpoint the root cause of the trouble. 
  • Creating chatbots to send automated messages to customers will create a favorable impression. 
  • The bots reply instantly to a message and keep the conversation active. 
  • The answers to generic questions and FAQs are provided by the bots allowing support staff to work on closing the complaints. 
  • The support staff can take over the conversation anytime and switch to real-time interaction with users. 
  • Schedule messages for a set time and date. 
  • Send customized messages in bulk to the target audience. 

Retrieve Information

  • Retrieve information such as product warranty details, account balance information, profile information of users, reward points, etc. 

Enable Transactions

  • Convert conversations into transactions by encouraging customers to buy a product. 
  • Help in product discovery by sending information about products based on the purchase history of users. 
  • Allow purchases from the chatbox and provide an acknowledgement for the same. 
  • Reschedule deliveries according to customers’ timings and help new users in creating an account with the business. 

Deliver Messages to Users 

  • The platform ensures that messages are delivered to users no matter what. 
  • If the messages failed to get delivered via WhatsApp, an alternate method such as SMS is used to send the message.
  • For every delivered message, the enterprises will get a delivery report, which will automatically be updated on the dashboard.

The marketing and sales tools for recurring campaigns, cross-promotions can be integrated into the API platform to improve sales and promote the brand.