Are you on the search for someone who can create an eye-popping logo and help with marketing materials for your Canadian business? Need someone who knows the latest trends and color schemes? Sounds like you need a graphic designer. There are different kinds of graphic designers, and some might have the skills you need while others won’t.
To help you find the right person, here is a list of what to look for in a graphic designer:
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While new designers are going to be willing to do things for less compensation, an experienced graphic designer is going to be able to use their knowledge and skills to do a lot more. For instance, if you meet with someone less experienced, they may not have the ability to comprehend what you are asking of them, especially if you only have an abstract idea of what you want in mind. When a graphic designer has worked with multiple clients, they get a feel for requests and can better translate that into their work.
An effective gauge for ability and creativity is to check out the graphic designer’s portfolio. There are hundreds of graphic designers in Canada, but only a handful are going to have the style you seek and the means to do it. The portfolio is a window to their capabilities.
You shouldn’t rely solely on portfolios, though. If you are working with an agency that has a large group of Canadian graphic designers or freelancers on board, you should contact the ones whose works resonate the most with you then ask what inspired them to compose the projects in such a way. If their work style complements your aesthetic, it’s a recipe for satisfaction.
3. Qualities and Skills
What is the project you have in mind? Do you need a logo for your website? Promotional material for an ebook? A t-shirt design for an event? Signs? Banners? An event flyer? There are plenty of well-rounded graphic designers in Canada to help you, but some designers have a very specific set of skills. Some excel at logo art. Others do better with designs that are going to appear on print, such as business cards and posters. If you have a very specific need, you will want to hire a specialist.