This advertisement attempts to target the concept of how “men rule in the house”. If focuses on how women are responsible only for the household and how she should do anything in her power to please her man. And if by any chance she fails, she must be punished. This coffee brand warns women against testing the coffee after they buy it from their store. It suggests that women will be punished by their husbands if they decide to buy any other coffee other than Chase and Sanborn. Talk about male chauvinism and narcissism put together.