Drummond Sweaters: “If you don’t buy … we’ll go right back to male models”
Nothing like a good old sexist threat to get dollars floating your way. At least that’s what the executives at Drummond Sweaters apparently thought when approving an ad of a naked woman laying on the floor surrounded by male sweaters, with two strategically placed arm sleeves to hide certain areas, telling men if they don’t buy those sweaters it will be right back to male models.
Sexist, yes. Ingenious, maybe. Perhaps Drummond Sweaters was secretly targeting homosexual males. In which case, still offensive and still totally unacceptable in any situation.