Fortunately, this ad doesn’t deal with any major social issue. However, they are promoting alcoholism which is a huge problem by itself. Here Heineken is attempting to say that it’s alcohol is so tasty that even infants love it. Not only does this advertisement mislead people into believing that alcohol is safe for kids but it also sets a trend for younger people to go ahead and try it for themselves. Unfortunately, this advertisement seems to have taken a late effect and is now working on the current generation.