There is objectification of women and then there is this. Sure, the quickest way to grab a man’s attention is through a beautiful woman. But this advertisement takes to a different, more depraved level with their tag line. It implies that men are capable of thinking of one thing. If you are having trouble figuring out the ad, it is about how a woman drinks a bottle of beverage (Mickeys) and how it makes her looks much more seductive than her body wrapped in a bikini.