The online arena has affected the business field in very many ways, and there are multiple social sites which are brimming with a huge number of virtual audiences. The business owners have turned to social media to promote their brand and notify customers regarding ongoing promotional offers and campaigns. Notification of launch parties is also posted on the social pages and in this way many people are made aware of the brand with a single post. Other than social media websites for business are also present that details not only the products but also the business brand. For a business owner having a well-designede-commerce platform is an appropriate way to catch the attention of the audience and also promote the sale of products. Email marketing strategies are also used for the subscribers so that the valuable customers never miss any offer. Hence in many ways, the online field has become a rich area for ensuring powerful marketing.