Have you a business website or an online e-commerce store?
Do you want to know your website performance?
Do you want an insight into your traffic sources and deficiencies in your website?
Do you want to improve your website responsiveness?
Surely, if you’re going to increase your customers and get leads, your site should be SEO optimized. But how to know what weak points on your website are and what improvements you need?
For this purpose, you need an SEO audit. If you want to know the basics of SEO audit, this article may give you complete information about the SEO audit.
What is an SEO audit?
If you have a business set up, you will surely want a complete performance of your business, whether it is online or brick and mortar stores. Online marketing is related to your website, and your website ensures your online presence.
An SEO audit is a process of evaluating how well your web page is performing, and it is related to the best practices for online analyzation. SEO audit is the first step that creates an implementation plan to get measurable results. It identifies the fundamental issue which is affecting organic traffic of your website. It tells you what you need to do to grab more viewers and visitors to your site.
Seo is not something challenging or complicated as most of the people consider it. If you get a basic idea and expertise, it proves to be simple. You need to use a few tactics for the purpose. The important thing is to get an insight into your website issues. You must know the technical problems which are making your website performance more difficult.
There is no perfect website. Every webpage has room for improvement. And it is the essential thing in SEO audit. Your site may have myriads of technical issues that you need to address. Here are some elements of the technical SEO audit.
You must run a crawl report for the website you are going to optimize. It would help if you got n insight into crawl errors. It is the crawl report which may give you some necessary information about the errors which are resisting the website to rank higher in search results. The crawl errors report may provide you the most pressing SEO issues. It includes plagiarism issues, low page speed, and overlooking of H1 and H2 tags.
These things are essential, and you need to resolve these issues. There are different tools to address these issues. You must pay heed to warnings created by crawlers. You must perform this task on a regular base and keep your website clear of errors and optimize it as much as possible. If you are concerned about seo audit, contact SEO Auckland.
XML sitemap status
XML sitemap has its importance. It is something that has a piece of complete information about your website content. It is a gateway to Google. It helps crawler to find your website and its pages. The crawlers rank your website according to the XML sitemap performance.
There are some basic guidelines for creating your site’s XML sitemap. It would be best if you keep these guidelines in mind. Your sitemap should be formatted in the XML document properly. It should meet the requirements of the XML protocol. You must update all pages of your website in the sitemap. It should be submitted in Google search console.
It is a fact that Crawl error insight and xml sitemap are basic thing when you perform a SEO audit. You must use the best and reliable tools for the purpose.