The Nintendo Switch is a large company introducing the highest sell on the US market for two years. For example, in November it sold around 1.35 million units. Of course, these results are quite good, mostly because it is a three-year-old console that has to compete against Sony and Microsoft.
Nintendo started playing a significant role in the console market as many gamers always wanted some variety to choose from. In 2020 this need was critical, and Nintendo provided players with what they wanted.
Pandemic lockdown caused the situation when the only way to spend your free time is playing console games and browser games like agar.io. Consequently, it increased the demand for consoles, and Nintendo was not an exception. In 2020 Nintendo got a chance to sell more than the year before when the company was actually founded. Surprisingly, Nintendo succeeded in selling even without developing a next-gen console. Let’s take a look at how Nintendo did it.
The Switch shortage of 2020
2019 was also successful for Nintendo Switch, that’s why many gamers paid attention to the company. At the beginning of 2020, the company faced stock shortages, and thankfully it was the time of lockdown. Due to this shortage, the system became cheaper for launch that caused a demand for the device. It was a perfect alternative for players who were looking for the right console at reasonable prices.
Considering the lack of ways to waste time and the fact that the console was the most accessible, we can say that it was the best formula to succeed during the volatile period. New games releasing became a perfect addition to this range of reasons.
Bring me the horizon.
One more event that influenced the situation positively was delaying the Animal Crossing: New Horizons release. Release planned to publish in 2019, but the new date was set in 2020. Finally, gamers got it in March when the quarantine restrictions were the harshest. Consequently, the game that players expected to see earlier became very demandable. The title now sold more than 26 million copies in just half of the year. If it doesn’t seem significant to you, pay attention that The Elder Scrolls V: Skyrim needed nine years to sell 30 million copies.