Huawei believes that the launch of its new phones, with a powerful new mobile chip will give it an edge over rivals Apple and Samsung.
Huawei chief executive officer Richard Yu announced on Saturday that the company plans to launch its new Mate 10 and its sister phone, the Mate 10 Pro, with the new Kirin 970 chip in Munich on October 16.
The new chip boasts artificial intelligence (AI) capabilities, designed to deliver faster processing and lower power consumption.
Yu did not reveal new features, but the new phones are believed to have full-screen displays in excess of six inches, tech blogs speculate.
The AI capabilities built into the new chip is expected to make the Huawei phones more personalized by anticipating the actions and interests of the user, Yu explained.
Yu also believes that the chip’s speed and low power usage will translate into features that will give it a decided edge over the new Apple iPhone 8, expected to be unveiled on September 12, and the new range of Samsung top-line phones unveiled earlier this year.
Huawei believes that the Kirin 970 chip will be able to preserve battery life by up to 50 per cent.
With the new chip, Huawei also believes it will be able to differentiate itself from its competitors, as only they and Apple rely on their own core processors. Samsung and a number of other manufacturers, currently rely on mobile chip design market leader Qualcomm for their Snapdragon chips.
Huawei says that the Kirin 970 will bring together classic computing, graphics, image and digital signal processing power into one, which in general requires separate chips that take up more space and slow down interactions between features within phones.