Mercedes-Benz Cars ups the ante with their Dealer of the Year Awards (DOTY) 2017. The coveted annual awards were handed over yesterday evening at a glitzy ceremony in magical Berlin – “the city of tomorrow” – against the backdrop of a superb performance by the City of Prague Philharmonic Orchestra.
“Mercedes-Benz South Africa recognises that 2016 has been an extremely challenging year for the motor industry, and despite leading the luxury passenger car market for the third consecutive year, we recognize the dedication, passion and hard work our dealers have undergone to achieve these excellent record sales,” says Florian Seidler, Co-CEO Mercedes-Benz South Africa and Executive Director, Mercedes-Benz Cars.
“Awards and accolades represent the achievement of goals and targets set despite challenging market conditions. Our dealers have welcomed the benchmark performance measures we set and each measure has been selected for its impact on the customer experience and ultimately the success of their business,” adds Seidler.
The coveted top two awards:
The Chairman’s Award for Best Overall Mercedes-Benz Cars Dealership is awarded to De Wit Motors.
De Wit Motors Ermelo falls under the small volume dealer category on a share of national sales. This dealership has done exceptionally well by achieving the highest DOTY points, exceeding performers in both the large and medium volume dealer categories, to obtain the Best Overall Mercedes-Benz Cars Dealership award.
“De Wit Motors is a dealership that is consistently present at all Sales focus forums, conferences and meetings, and contribute constructively in all these sessions. We are pleased to say that they have done an outstanding job of focusing on all key performance measurements,” adds Seidler.
Mercedes-Benz Financial Services Chairman’s Award – Mercedes-Benz Cars is awarded to Mercedes-Benz Brand Centre Gauteng West.
On handing over this award to Mercedes-Benz Brand Centre Gauteng West, Joerg Essig, CEO Mercedes-Benz Financial Services, confirmed that this dealer had increased their customer volume by focusing on sourcing new customers, expanding and exploring their customer service values to retain their existing customer base. Throughout the year they significantly maintained a sense of balance between sales enhancement and financial management and achieved the highest financial results in Rand value compared to other Mercedes-Benz Cars dealers. “These amazing efforts has resulted in them leading the segment in a very competitive market,” he said.