72 / 100Image Source In today’s digital age, the benefits of digital marketing are no surprise to anyone. From small to large, every business is trying to develop an excellent online presence to captivate audiences. While some stick to social media marketing, others try their luck with search engine optimization (SEO). After all, people are turning to Google for all product recommendations, reviews, and general queries. Thus, alongside a compelling website design, brands have to optimize web pages for SEO to secure their position on the top results. Usually, the changing algorithms and technicalities scare marketers away, but it is not mandatory to delve into the complexities. You can learn about common ranking factors such as loading speed, link building, visual content and integrate them into your webpage. These small changes can significantly increase your webpage’s ranking, creating an influx of traffic on your webpage. Similarly, a stellar content marketing strategy can also come in handy. You can create entertaining videos, infographics, or eBooks to attract audiences. In addition to giving out information, it will put your brand message across different channels. Besides these conventional techniques, you can adopt some unique strategies in 2021. In case you don’t have enough ideas, have a look below. Here we are listing five digital marketing techniques to increase web traffic in 2021.