Increasing Web Traffic in 2021: Learn Five Digital Marketing Techniques

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Web Traffic
Web Traffic

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In today’s digital age, the benefits of digital marketing are no surprise to anyone. From small to large, every business is trying to develop an excellent online presence to captivate audiences. While some stick to social media marketing, others try their luck with search engine optimization (SEO). After all, people are turning to Google for all product recommendations, reviews, and general queries. Thus, alongside a compelling website design, brands have to optimize web pages for SEO to secure their position on the top results. 

Usually, the changing algorithms and technicalities scare marketers away, but it is not mandatory to delve into the complexities. You can learn about common ranking factors such as loading speed, link building, visual content and integrate them into your webpage. These small changes can significantly increase your webpage’s ranking, creating an influx of traffic on your webpage. Similarly, a stellar content marketing strategy can also come in handy. 

You can create entertaining videos, infographics, or eBooks to attract audiences. In addition to giving out information, it will put your brand message across different channels. Besides these conventional techniques, you can adopt some unique strategies in 2021. In case you don’t have enough ideas, have a look below. Here we are listing five digital marketing techniques to increase web traffic in 2021. 

Build Links Cleverly 

Even in the 21st century, links remain one of Google’s top-ranking factors. It provides a roadmap to Google spiders, letting them crawl to your site readily. It improves indexing while giving your website more visibility and recognition. However, it doesn’t mean you have to stuff your webpage with spammy and paid links. 

However, many marketers are not ready to take up the grunt work that comes with link building. Fortunately, with savvy link building tools, you can build a diverse backlink profile. These tools automatically figure out pages that need links and maximize keyword growth. Thus, with a few clicks, you would have high-quality links directing traffic to your site. Moreover, you can also use internal linking to redirect users from one page to another, increasing the overall dwell time. 

Prioritize User Intent 

There is always an intent behind every Google search. Some people are looking for information, while others have the intention to make a purchase. Before drawing up strategies, it is essential to understand the purpose behind the search and then prepare content. After all, if your content doesn’t provide what users are looking for, it leads to a bad user experience. And Google has algorithms to detect poor user experience, decreasing your webpage rankings.

If you are uncertain about user intent, have a look below. Here are some tips to satisfy user intent. 

  • Use a three-way approach for your content marketing strategy. You can create three types of content – navigational, informational, and transactional to accommodate different user intents. 
  • Put more emphasis on the topic that drives traffic to your page. For instance, if people searched for ‘weight loss tips,’ talk more about it instead of advertising your gym services. 
  • Produce relevant content that aligns with your audiences’ interests and business niche. 

The purpose of prioritizing intent is solely to boost satisfaction. Once Google detects people have a great experience, it will crawl up your page on the top results, increasing traffic. 

Start Blogging 

You might have heard this infinite times, but ‘content’ is the king, and without it, your marketing strategies remain incomplete. After all, what else would drive more traffic than content? In addition to increasing your organic reach, blogs can help with your link building campaign. You can add backlinks to your site and generate loads of referral traffic. Besides this, you would get to cover various keywords – short and long-tail ones, getting more eyeballs on the website. 

However, blogging will fail to generate results if your content can’t engage users. With boring opening lines and repetitive introductory paragraphs, the users won’t waste a minute hitting the back button. So, how can you write creative and interactive blogs? Have a look below. 

  • Begin your blog with a question or story to capture the reader’s attention. You can also share an informative insight relevant to the blog’s topic. 
  • Create a buyer persona to determine your ideal reader. 
  • Pick a topic that solves an existing problem or covers a trendy topic to entice audiences. 
  • Ensure the blog is shareable so that people are sharing it on social media. 
  • Always proofread the article and check if it appeals to the readers. 

Don’t Overlook Mobile Devices 

Nowadays, mobile traffic accounts for half of the web traffic worldwide. If your website is not optimized for mobile devices, you would be missing out on a massive chunk of the audience. In short, you will experience a huge traffic loss. Therefore, work on your site’s mobile-friendliness and eliminate the zoom in and out problems to offer an excellent user experience. Similarly, code your mobile site on the HTML and define all categories for straightforward navigation. 

If you have lead magnets or any advertisement pop-ups on the website, avoid them. They might look fine on desktop but annoys mobile phone users. Above all, work on your site’s responsiveness to ensure the content adjusts with the screen size. Google sees mobile optimization as a potential ranking factor, improving your webpage’s rankings. 

Aim for Featured Snippets 

With increasing competition, generating organic traffic is becoming more challenging. Luckily, a featured snippet can come in super handy. It is a ‘selected search result’ that features on top of the results page. It answers the searcher’s query in a separate answer box, offering additional brand exposure. As a result, you get more clicks, traffic, and leads for the business. Hence, don’t miss out on this opportunity and optimize your site for snippets. Let us explain how. 

  • Use bullet points or numbering lists in your blogs.  
  • Add some frequently asked questions (FAQs) to your blog and keep the answers short. 
  • Dig into analytical tools and find what kind of questions your audiences ask. It will help you generate content that answers those questions. 
  • Lastly, divide your content into different steps or subheadings. 

Final Words 

Despite all the digitalization, marketers still find SEO challenging and tricky. Indeed, the evolving regulations can be overwhelming, but you don’t have to complicate things. Generating content, creating links, and optimizing your website can streamline your marketing campaign. Likewise, mobile optimization and the right choice of keywords can also improve visibility. These tactics can notably boost rankings, website clicks and create an influx of traffic on the page.