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Prioritize User IntentThere is always an intent behind every Google search. Some people are looking for information, while others have the intention to make a purchase. Before drawing up strategies, it is essential to understand the purpose behind the search and then prepare content. After all, if your content doesn’t provide what users are looking for, it leads to a bad user experience. And Google has algorithms to detect poor user experience, decreasing your webpage rankings. If you are uncertain about user intent, have a look below. Here are some tips to satisfy user intent.
- Use a three-way approach for your content marketing strategy. You can create three types of content – navigational, informational, and transactional to accommodate different user intents.
- Put more emphasis on the topic that drives traffic to your page. For instance, if people searched for ‘weight loss tips,’ talk more about it instead of advertising your gym services.
- Produce relevant content that aligns with your audiences’ interests and business niche.