Are you looking for a solution that makes your advertising stand out? Perhaps you need an efficient solution to meet your promotional budget and effectiveness. It would be best if you had an eye-catching marketing tool that matches your budget. Lenticular printing is an innovative printing technique that offers incredible results.
This advertising is beneficial in increasing brand recognition, including sports arenas, marketing departments, global concert tours, and adverting companies. Lenticular printing is also ideal for custom items, including movie posters, business cards, t-shirts, and dog tags. Graphics are printed on lenticules. These are tiny lenses embossed onto a plastic surface sheet.
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Lenticular printing process
A lenticular printer uses multiple mages to interlace them together, creating a single digital file. This is printed directly onto the lenticular sheet. When looking at the printed sheet, the lenses allow seeing only a single image that seems to be moving. Turning the idea enables the lenses to hide the first image so you see the following picture. The progression of the concepts creates a fascinating animated view.
Conveying advertising messages with lenticulars
Telling product story
Animating the viewer experience of your advertising material tells a story. Quality custom lenticular printing allows for conveying an advertising message with movement, making it attention-grabbing. Onlookers can see a valve opening and closing to reveal the component’s functionality. This is an innovative way to tell a product story that can’t be achieved by traditional print media.
Makes advertising message fun
Lenticular printing makes advertising fun. Large-format lenticular printing for posters creates a beautiful centrepiece display for products like a new movie. As shoppers pass by, they are likely to see your characters transform. This kind of product display is very attention-grabbing while telling the product story. It works great when launching a new movie or at the cinema or product.
Works everywhere
You can have lenticular printing n various sizes, including large format. Lenticulars in large format are ideal for filling up substantial architectural spaces or retail environments. This will create a wonderful centrepiece showcasing your product. You can also use lenticulars in small formats to match your business needs, including:
- Postcards
- Premiums
- Magazine inserts
- Trade show giveaways
Offering an unforgettable experience
Apart from increasing customer view rates, 3D lenticular printing creates an unforgettable view experience from the flipping and fantastic animations. Your business cards are likely not to get lost in a pile of others in your pocket. Additionally, a lenticular poster will have the edge over others and be remembered by onlookers. Lenticular advertising s very practical and uses the same space as regular advertising material but with more effect. This makes it ideal for pulling crowds for campaigns and events.
More realistic impression
Apart from creating excellent animation, lenticular printing creates a 3D depth illusion. This effect occurs when the lenticular printer interlaces layered image files to create stereoscopic images. For energy, the interlaced file is printed onto the lens sheet. The lenticules run vertically to show a different image to each of the onlookers’ eyes.
Regardless of your advertising message, lenticular printing will create a realistic impression. The left eye sees something different from that seen by the right eye. This difference creates an impressive illusion of depth.
Easy on the pocket
Printing lenticular cars is a very effective and affordable printing method. This is ideal for various marketing items, including:
- Posters
- Display signs
- Business cards
- Lanyard inserts
- Postcard advertisements
You also order custom promotional content with a pop effect. This can come with consequences, including 3D animation, flipping images, and motion effects. The rule of thumb is choosing a printer for green products made with material meeting CPSIA and FDA requirements.
The process is relatively easy.
Creating a lenticular design is not so different from other printing forms. A reputable printer with experience in lenticular printing will guide you through the whole process. This might include selecting the appropriate number of frames for use and using standard design practices. Solid white backgrounds should be avoided to prevent burn-in from the previous boundaries.
Additionally, minimize the contrast between elements that might appear in a frame compared to those in the following structures. However, there’s no size limitation on how you can incorporate lenticular printing n your advertising strategy. The right printing company will make various custom products to match your business needs, including billboards and postcards.
Wrapping up
In the stiff business environment, only the smart thrive. When choosing a marketing strategy, ensure to include lenticular printed material. Lenticular printed items are usually effective at telling the product story, eye-catching, making advertising fun, and making a more realistic impression. You have to find a reputable company that offers custom printing of lenticular products for eye-catching items that will separate your brand from the pack.