Evenif small businesses have a vibrant presence on the various social media platforms, email marketing campaigns still remain the most cost-effective and deliver the highest return on investment. However, growing the email list of leads remains one of the biggest pain points. It is possible to get more prospective customer email addresses by tapping into Instagram that hasmore than 1 billion active users per month. Some useful tips on growing the email list with Instagram:
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Create an Opt-In with Universal Appeal
For you to send email newsletters to people, they have to first opt-in to your email campaign. Opt-ins does not happen by accident; typically, you need to give Instagram users an attractive incentive so that they will consider enrolling into your email program. It is actually one kind of a trade-off; Instagram users agree to provide their email addresses and maybe some basic demographic information in order to receive the freebie or the lead magnet. For lead magnets to have appeal, it is important for you to understand exactly who your Instagram followers are, what their aspirations are and what they are really looking for. After getting to know these elements, you can decide on the nature of the free gift that they would be willing to provide their email addresses for.
Bio Link Sponsorship
Marketing programs on Instagram can be accelerated even if your business does not have the critical mass of followers. You just need to enter into a commercial relationship with an influencer who will recommend your business or product to his own followers. Similarly, you can seek out influencers who will be happy to insert a special link pointing to your business’s email campaign for a suitable fee. At one stroke, you will have access to all the followers of the influencer and be in a position to ask them to sign up for the email newsletter. While it can be quite difficult to find a willing influencer, the results are well worth the effort and the expense. With the assistance of social marketing agencies, it is also possible to buy real Instagram likes to create a buzz around your business.
Create a Landing Page That Is Able to Convert
Now that you have decided on the lead magnet to be given as a reward for email newsletter signups and also are in a position to activate the route that Instagram users will use to click on the link to get the freebie, it is important to have a landing page that will be able to convince visitors that signing up for the newsletter is indeed lucrative. Therefore, the landing page should not only have a compelling CTA that encourages opt-ins but also samples of the contents of the typical newsletter the subscriber will receive, which will convince him that it is indeed a good deal and worth the effort.
Conclusion
For the lead generation to happen productively, it is important that the bio section of your account be completely updated so that the users know what the business is all about. It will be easier for Instagram users to be enthused to sign-up if they encounter content that is current, accurate, relevant, and of high-quality.
Author bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. He has preferred to buy real Instagram likes when conducting end-of-season sales.