H&M open 2018 with racist Ads “I have H&M clothes I’m going to burn ” SA Celebs

Lerato Kganyago lambasted the clothing brand through a series of tweets, claiming that many black people were only brought into companies not to make decisions but to add “ambience”.

The clothing giant has become the latest in a series of international brands to spark outrage over alleged ‘racist’ adverts.

In October last year, personal care brand Dove came under fire for airing a commercial showing a black woman turning into a white woman after removing her top. Two weeks later beauty brand Nivea was similarly accused of being racist after showing a woman instantly turning lighter when applying the lotion, while claiming that it made her feel younger.