Somizi posted a message on Instagram declaring that he was never a fan of the brand and called for people to not buy from them.
“I’ve never been a fan of H&M since day one they launched in South Africa. First they never had people of colour in their campaigns, even when they came to Africa. Now this. Let’s show them the power of monkey rand by not buying ish from the,” he said.
We used to be slaves and now we are billionaires in the countries we were sold in. We did this with no help from the oppressor. Black people start at the bottom of the food chain and work their way up. Plus we do it with so much swag. WE ARE THE KINGS OF THE WORLD AND WE ARE BEAUTIFUL!!! #BlackExcellence #BlackIsKing #BlackIsBeautiful
Minnie Dlamini was a little more blunt in her response to the advert, simply declaring: “F*ck them actually!”