Some of SA’s most famous faces have expressed outrage over international clothing brand H&M’s latest advert showing a little black boy wearing a “coolest monkey in the jungle” hoodie.
The Swedish clothing giant on Monday apologised and removed the advertisement after the company came under fire on social media.
Kwesta said he planned to burn his H&M clothing in protest.
We apologise for offending customers with an image of a printed hooded top that was published on selected global online channels.
The image has been removed from all online channels and the product will not be for sale in South Africa.
— hmsouthafrica (@hmsouthafrica) January 8, 2018
“I, unfortunately have some H&M clothing… that I’m burning in the morning,” he wrote on Monday evening.