Graphic Design Vocabulary overview

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The vocabulary of the graphic designer is a great enigma, good, at least for my father.

Believe it or not, the graphic artist’s library is full of jargon. What we mean, believe it or not, we have libraries, and we read books more than I thought. Now it is your turn to understand the terms in the back of our minds. Listed below are some basic terms that you may have heard from some geeks having a conversation about art.

If you are a serious parent or an amateur artist who is easily offended, please stop reading this article and search for some deadpan online encyclopedia.

1. Color palette

This is the reason why I stopped coloring books when I was twelve. Everyone should learn that giving children a box containing eight pieces of Crayola will not teach them color harmony (see Pantone system and color theory).

2. Typography

The great obsession of an artist. You will be surprised how we even formulated a periodic table of typefaces and how many hours we spent before finally deciding which one to use in each unique project. I guess there is more to art than Papyrus or Helvetica with a swoosh.

3. Vector

It was once a physics term that took my brain out of my head; now, it’s a type of graphic art that can be scaled to any size.

4. Adobe Illustrator

Software is used by professionals to create vector art.

5. Adobe Photoshop

What do fans use to make graphic illustrations?

6. Shapes

The only thing my dad knows in all the vocabulary of graphic design. Shapes play an important role in the design. The difference between a circle and a square is a gap of one thousand dollars.

7. Pixel

Miserable microscopic squares that made up the screen. Sometimes when I’m idle, I imagine them to be circles, so at least they remain a bit artistic when the image on the screen is blurry.

8. Cultivation

What do copycats do to remove the author’s name under an image that they have searched through Google search?

9. Leader

Leading, mannequins. We use the term ‘leader’ for the sake of, okay, using the term ‘leader.’ If you feel more comfortable saying “leading” instead, you can. But the artist may think that you are talking about text and not design.

10. Baseline

If you’re an engineer or a programmer, you could have given it a higher definition. But for us artists, it’s just the simplistic lines that our lined notebooks contain; the bottom common in a string of capital letters.

11. CMYK

Cyan-Magenta-Yellow-Black. Believe it or not (but of course you do), these four were the only colors used by a normal printer to produce all the shades you need.

12. RGB

Red Green Blue. Again, you think that all the colors you see on the monitor or LCD are displayed by varying the amount of red, green, and blue lights.

13. Kerning

No, you see a very suitable offer. Cutting out the chase, kerning is simply what you call letter spacing. An incorrect spacing is called coming. Here’s a little sneak peek from Google: enter in your search bar ‘kerning,’ then ‘keming.’

14. Balance

Equality, parity, the harmony of colors and elements – which do justice to our tenacious nights of midnight coffee versus a more boring version of this graphic design vocabulary guide.

15. Pantone system

One of the worst nightmares in art schools, the Pantone system, is our great version of the elementary color wheel. It is the culprit why we not only say ‘red’ but ‘red 032’ or ‘red 107’.

A website without graphics is like a meal without Sault. Today’s market becomes very competitive across the business segment. The online sales market is also growing very quickly. The trend of online sales is very high in countries like the US, UK, Australia, and Europe.

Website designs become extremely vital for selling online. The appearance of the website is necessary for it to have an impact. The graphic plane is the procedure of the visual message through a mixture of art and experience. The graphic design will help create remarkable sensations on the website. Anything from classified ads and clothing designs to displaying products, services, and logos, involves the skill of graphic designers. This grass not only involves images but also writing. The type of creative drawing as typography is hugely important to this job.

Product-based and service-based business websites require the correct use of graphic design to get more attention. Especially the service-based website has limitations to create a superior showcase for its services compared to the product-based website because on the product-based website; there are many graphic images available to highlight with the help of graphic design tactics.

The design, pattern, and continuity help you create a face that is recognized on your website and when your email (based on permissions, of course) appears in a potential customer’s inbox. What you represent your products, your ideas, your delivery can be enhanced with graphic design. Your design and images, as well as your content, tell the recipient who you are and why they should trust you.

Once you’ve complied consistently, they’ll trust you. Maintain consistency between your email message and that of your website. Keep your graphic design consistent with creating familiarity. Ready to write your first email newsletter or promotion? Start with the content. Before adding graphics or any design elements to your email promotion or newsletter, write your content. Both in graphic design and in email content, less is more.

Narrow down your content with the right links for additional information, and add usage charts to emphasize, not detract from, the focus of the message. Use graphics that generate attention and response. A pretty picture is only a pretty picture if it doesn’t directly relate to the topic of discussion and has no place in your email marketing campaign.

Related: What To Look For In A Graphic Designer

There are exceptions, but this is a proven formula for most email newsletters and promotions. Most applications support HTML-based email, and it is the preferred format that most prospects and clients want to receive. So it makes sense to put effort into designing your emails in HTML and using text-based email only as an alternative for those who can’t … or won’t … receive messages in HTML format.