Ford gets new MD

“I would like to thank Jeff for his exceptional commitment to developing and growing the business over the past seven years pioneering our expansion into Sub-Saharan Africa,” Brent says.

“During Jeff’s tenure, he led the team through the launch of the global export programme for the locally built Ford Ranger and, more recently, local production of the Everest. Both the Silverton Assembly Plant in Pretoria and the Struandale Engine Plant in Port Elizabeth were expanded with multi-billion rand investments and are running at record capacities.”

On the sales front, Ford’s market share in South Africa doubled during this period, achieving record volumes and market share for the Ranger, as well as other key models such as the EcoSport.

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