Care and concern is required to create a piece of content and ideally, there are two specific approaches that you can follow:
Content that will give a full rundown on a specific topic and
Material that will help people to solve or avoid any specific kind of issue.
Ideally, these two approaches will enable you to reach out to all types of people who may be at different stages of their buying journey.
It is best to create and promote ‘consideration or decision’ contents when people enter into the sales funnel. This approach will ensure that you market your product even to those people you might have dismissed your profile or content initially feeling that it dealth with those issues that were not relevant to them.