- Offering a free trial
- Offering a discount code
- Providing some form of information that the target audience will enjoy and love to know.
To know the nuances, these following examples will be of great help to you to get people to sign-up with your email list:
- If you have an ecommerce store, provide customers with a discount code when they sign up or a rebate in their purchase value of their first order
- If you run a SaaS business, you can suggest a 14-day free trial or provide a piece of content to sign up with your email list.
- If you own a services business, you can provide a compelling a piece of content again to persuade people to sign-up and also generate conversions.
However, for most of the businesses giving away a piece of content seems to be the greatest and most effective way to make people join an email list.