About 80% of all retail professionals say that email is the most significant driver to their business I terms of customer retentionand
Around 59% of B2B marketers say that email is the most effective channel for revenue generation for their business.
This means if you are not getting results at par then it is highly likely that you are not making the best use of your email marketing campaign and it is time for an upgrade. However, this does not mean you should start it all from scratch. You will simply need to diversify the current ways in which you are building your email list.