Business owners employ different tactics to attract and retain customers. From offering free coupons to placing huge adverts on billboard among other platforms, business people go to great lengths to market their products. However, some industries come with restrictions that may have an effect on how businesses sell and reach their audiences. The Cannabis industry is a good example. Given Cannabis federal status, there are many rules and regulations to be followed in regards to marketing. In some states, advertising on different platforms is not permitted. In others, a Cannabis business owner is not allowed to give free coupons as a way of attracting new customers. Link So, how do you market and stay competitive if you deal with Cannabis products, such as CBD oil, sativa strains or budget buds? How do you let your clients know about the numerous benefits of these products? Below we outline 5 tried and tested tips that you can use to reach your audience and let prospective customers know about all the products that you have to offer.