5 Tips for Cannabis Marketing in a Highly Regulated Industry

Business owners employ different tactics to attract and retain customers. From offering free coupons to placing huge adverts on billboard among other platforms, business people go to great lengths to market their products. However, some industries come with restrictions that may have an effect on how businesses sell and reach their audiences. The Cannabis industry is a good example. Given Cannabis federal status, there are many rules and regulations to be followed in regards to marketing. In some states, advertising on different platforms is not permitted. In others, a Cannabis business owner is not allowed to give free coupons as a way of attracting new customers. 
Link  So, how do you market and stay competitive if you deal with Cannabis products, such as CBD oil, sativa strains or budget buds? How do you let your clients know about the numerous benefits of these products? Below we outline 5 tried and tested tips that you can use to reach your audience and let prospective customers know about all the products that you have to offer. 

Understand the law

If you are in the Cannabis business, you have no choice but to understand the law in regards to this highly regulated industry.  It is good to have a legal expert who can demystify the intricacies of the law but it pays to have a firsthand understanding of the rules and regulations as far as advertising is concerned. As a start, read all the rules on advertising within the state you operate. If you are looking to expand your business in other states, also ensure that you know all the regulations on advertising in the state you want to advertise. Staying informed will not only ensure that you stay on the right side of the law, but it will also protect your business against hefty fines that may cripple it.