Although you would like your brand to be loved by everybody, this is virtually impossible. People have different tastes so it is clear that no matter how much you try, you cannot please them all and social media serves as the best example.
What you can do is to find out as much as you can about your target audience so you can cater to their needs better and ultimately reach a better ranking. Smart software solutions, such as Google Analytics, are useful in this regard and you can get data on their age, device preferences, gender and many others.
Knowing your prospective customers will help you devise an effective plan to introduce your brand so that you experience a good reception from the start. A satisfied customer will spread the word about your brand quicker than any planned marketing strategy.
The trick with launching a brand in a volatile market and ensuring its satisfactory positioning is learning to take things one at a time. Discovering your niche and your target audience’s interests, as well as preparing your budget for any eventuality will also help a great deal – so move forward boldly!