The Blue Bulls Rugby Union celebrates its 80th anniversary next year, a year younger than Isuzu with both brands having established themselves as leaders in their environment that have overcome whatever obstacles have stood before them, and delivered in a strong, exceptional manner.
Both brands have established themselves as firm favourites among South Africans, built on reliability, durability and above all, a commitment to quality. The partnership will continue to achieve success as, like the Bulls, Isuzu Delivers.
It is a commitment that filters not only through the partnership, but also in everything that Isuzu does.
“Our ongoing partnership with the Blue Bulls is a key part of our brand building strategy for the Isuzu brand. We look forward to continuing our successful partnership with the Bulls and I’m confident both brands will be worth watching as we take on the challenge of winning in our respective playing fields,” says Ian Nicholls, President and Managing Director GM Sub-Saharan Africa.