Starting a new business means that you’ll need all the help you can get marketing-wise, as online selling and buying venues represent a dynamic and highly competitive environment where exposure and reputation can either make or break your business venture.
What this means in effect is that you will need to get yourself some marketing tools you can use to make this happen, and luckily for your – there are plenty of different options to choose from.
Whether it’s free-to-use analytics-related programs that give you insight into the sort of traffic your website is generating, or software helping you concoct killer e-mails for your e-mail marketing campaign, these marketing tools have the capacity to answer to your every online marketing need. (Which is why you want to use a combination of these rather than resort to just one.)
In this article, we’re going to list 10 online marketing tools you need when starting a new business. You probably won’t to use all of these, but a well-planned out combo could certainly do wonders for you when it comes to the amount of online exposure your business gets.
Right then folks, without further ado, here’s the deal.
10 Online Marketing Tools You Need When Starting a Business
1) Mail Chimp
As far as e-mail marketing is concerned, Mail Chimp represents one of the best platforms you can get on, because it’s fairly rookie-friendly and has several features you can use straight away.
What makes this one a good solution for a small business owner is that it’s completely free for folks with less than 2,000 subscribers and if you don’t send out more than 12,000 e-mails a month.
So, you can start building your base of e-mail-oriented customers right away and then as it grows larger, you can update your Mail Chimp plan along the way.
When it comes to all-in-one marketing solutions, HubSpot represents potentially the best option on this list, as it covers pretty much all of the aspects of online marketing and gathers them in a simple-to-use intuitive platform that’s perfect for rookies.
On its rather impressive roster of online marketing categories and services you can use, you can find such entries as blogging, SEO, social media, e-mail marketing, CTA’s, website optimization, as well as an analytics category where you can check your progress.
3) Google Analytics
While Google Analytics remains predominantly a traffic-related online tool, it can still have a big impact on how much success you have on social media if you learn how to use it properly.
So, what this online tool does for you is showing you the amount of traffic your website gets. You can compare the results from previous days, weeks, months, and years to see how far you’ve gotten within a certain period.
What’s more, some of the more advanced categories within the Google Analytics allow you to see how the traffic you did get was generated, that is – how people who visited your website found you in the first place. (Social media, referrals, organic search through Google, etc.)
A big part of marketing your business online and bringing more people onboard would be understanding how social media works.
Social media posts can invite people to visit the pages where you’re selling your products or services, or refer them to any link that you think will further your business’s identity and goals.
With Hootsuite, you can get on top of your different social media obligations, because this tool gives you several ways you can tackle posting, sharing links, and otherwise performing various functions that would otherwise take you plenty of time and resources.
For example, one of the most useful features in Hootsuite is post scheduling, which allows you to arrange for a post to get on your social media page in advance. This means you can prepare a bunch of date-specific posts for different social media accounts, and then let this piece of software do the actual posting for you. If you don’t feel you have time to get acquainted with this software, you can always hire the help of professionals. For example, if you’re from Australia, you can try an seo company from Brisbane. They will be able to tailor your social media and other marketing campaigns, so that they produce the best results for your particular goals.
With KISSmetrics, it’s all about statistics and establishing what’s working and what isn’t for your marketing campaign.
The main idea of this tool is to analyze your date thoroughly, then get onboard any potential problems along the way, and then optimize your marketing campaign, so that you can continue having success with it.
Probably the only downside with this online marketing tool is that it’s a tad pricey at 120$ a month, but if you like it (and there’s plenty to like) purchasing a subscription to it would certainly be worth the hassle.
BuzzSumo can be understood as an online marketing tool that combines sumo wrestling with online marketing.
The thing is, competition is a big part of online marketing, so if you aren’t sure what your competitors may be cooking at their camps, so to speak, you can at least have insight into their results so far.
By tracking the analytics of your competitors, you can get a clearer idea of what marketing strategies worked for them and what didn’t, so this would be the impetus for bringing more of it into the mixture.
7) Crazy Egg
If you need a neatly wrapped package of online marketing tools, then Crazy Egg may be just what you’ve been looking for. What you get with this one is detailed analytics and extensive reports on how well or not well your online marketing strategy is working, various personalization features, as well as a user feedback feature that can help you get the latest feedback from your customers.
As out entry number eight, we have another social media-related app that can help you do wonders in the department of social media.
What this tool helps you with primarily would be posting in advance, or rather – preparing posts in advance and the scheduling for their posting using this app. This way, you save time on posts, because you can make a bunch of them in one afternoon, for example, and then Buffer will post them up for you throughout a fortnight, for example.
Although this tool does not directly affect your organic search, sales, and other parameters related to your online marketing campaign, it is also true that Evernote can help you a bunch when it comes to jotting down ideas, sharing links, as well as saving any content ideas you may have for the future. It’s easy to use and doesn’t require previous knowledge of the app.
Last but not least, we have a tool designed to help you dig out important pieces of information on Twitter and to use them to further your Twitter-based campaign.
Using Followerwonk, you can come up with analytics based on how different strategies worked for your competitors and then concoct a marketing strategy of your own that will work the best for your own business.
The bottom line, when used properly, these tools can mean the difference between getting more and more followers with every new day and stagnating in your online presence, so hopping on the online marketing tool bandwagon is highly advisable if you’re just setting up your new business. Bio:
Maggie Holmes is a passionate blogger who writes on renovation, fashion, technology and business. Her hobby is to surf the net to find amazing articles that can inspire her with some fresh ideas for article writing. She loathes being a common person who wastes her time. Follow her on twitter at https://twitter.com/MaggieH04666334